Brand perception survey template
Objective
This survey aims to understand customer perceptions of your brand before and after a merger or acquisition, focusing on brand identity, values, and positioning changes.
Benefits to your brand
Conducting this survey as part of your post-M&A journey lets you directly capture how your customer base perceives the impact of a merger or acquisition. It will provide valuable insights into customer sentiment regarding the brand’s evolution, values and positioning, enabling the brand to address concerns, reinforce strengths and strategically guide the integration process to enhance customer loyalty and trust.
This feedback loop will create a foundation for informed decision-making, ensuring your brand remains aligned with customer expectations and market demands during this critical period of transformation.
Ideal respondents
* (both long-term and recent) who have interacted with the brand before and after the merger or acquisition
How to use this survey template
First segment your customer base to target those outlined in the ideal respondents above.
This survey can be distributed through various channels such as email, newsletters, social media platforms, and your brand website to ensure a broad reach.
Responses should be collected and analysed to identify key themes, concerns, and perceptions following the merger or acquisition.
This process is integral to the brand M&A lifecycle as it provides direct feedback on how the brand’s integration is perceived by its customers, guiding strategic decisions to align the brand more closely with its audience’s expectations and preferences during this transformative phase.
How design strategy plays a role
Using this survey template through the lens of design strategy involves empathising with customers to understand their experiences and needs, especially in the context of the brand’s evolution post-M&A. This empathetic approach helps ideate and implement targeted strategies to enhance customer satisfaction and brand loyalty. The survey’s insights will inform the iterative process of refining the brand identity, values, and positioning to meet customer expectations, thereby helping to establish a smoother integration and stronger brand-customer relationship in this phase.
Brand perception survey example
Google Forms