DataArt brand
Pre M&A: Preparing brand for potential M&A activities
Refining your brand’s story, values, and image is key to making it an attractive asset, no matter if you are a buyer or seller. This means strategically enhancing its identity to ensure a clear message, strong values, and polished visuals.
For Sellers: What are my brand’s strengths? Who finds it most valuable? How do we prepare for an acquisition and increase its valuation?
For Buyers/Mergers: What is our brand's core? What companies share the same values? How can we show sellers that partnering with us adds value for both sides?
For Sellers: What are my brand’s strengths? Who finds it most valuable? How do we prepare for an acquisition and increase its valuation?
For Buyers/Mergers: What is our brand's core? What companies share the same values? How can we show sellers that partnering with us adds value for both sides?
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The Challenge
Discover your brand’s essence and optimise it for potential mergers and acquisitions
Ensure the brand’s values and identity are clearly shown in a way that fits with potential partners' strategy.
Show the brand as appealing and valuable, highlighting how it can seamlessly integrate and contribute to a successful future strategy in collaboration.
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The Solution
Good design doesn’t just bring a brand to life; it has a real impact on the bottom line, too. In fact, according to Forbes, brands contribute between just under 20% to, in many cases, over 50% of a company's value.
Brands contribute between just under 20% to potentially over 50% of company value
Well thought out and consistent design will help to communicate your company mission and vision accurately, align your brand with the needs of partners or buyers, boost brand recognition, and deepen audience connections, increasing its value. A design audit and strategic alignment of design elements is an important but often overlooked method of communicating this key information.
Discover your brand's core
Using brand strategies to navigate and articulate a brand’s essence is vital. This process isn’t an academic exercise; it’s a practical exploration into the fabric of a brand’s purpose, why it matters in the marketplace and the distinct value it brings to the table. Whether a brand specialises in manufacturing drills or delivering cutting-edge technology solutions - the imperative lies in clearly articulating its intrinsic value, which resonates with its audience.
Why is this important?
Clearly articulating your brand’s core value and purpose impacts the financial and strategic aspects of potential deals and plays a vital role in the smooth transition and long-term success of the brand post-merger. This clarity in brand identity and communication lays the groundwork for all subsequent stages of the merger or acquisition process, making the brand’s essence tangible and ensuring a solid connection with potential buyers or partners.
How to get started?
Compare your brand with your competitors to see if (and How) you stand out from the crowd.
Review your brand efforts and values to align it with your market feedback
Explore visual narratives to find out how a brand can communicate its essence.
Visualising your brand narrative
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Align your brand with M&A goals
Design is as much about strategy as it is about aesthetics. Aligning your visual language with your business objectives is elemental in positioning your brand for M&A success. It involves a holistic approach, where every design decision is made with the company’s mission, values, and strategic goals in mind.
Why is this important?
This strategic harmony between design and business goals transforms a brand into a dynamic entity that resonates with its current audience and aligns with the business's strategic aspirations. This makes the brand a compelling partner in a merger or acquisition, positioning it to thrive in the post-merger landscape.
How to get started?
Collaborate with cross-functional teams to ensure your visual language effectively targets potential M&A partners.
Develop a strategic plan on how to align your brand strategy with the brand strategies of potential M&A partners.
Evaluate how effectively you communicate your essence, strategy and values to the market of potential M&A partners.
Brand Communication to M&A Market Workshop
Miro board
Communicate your value to a potential partner
In the context of an M&A, breaking down complex data sets, such as financial information, into clear, bite-sized formats like charts, graphs, and maps is essential. This involves identifying the most critical data, tailoring it to the audience's needs, and using design strategies to enhance understanding and create an engaging narrative.
Why is this important?
Converting critical information into visually compelling stories facilitates informed decision-making and effectively showcases the brand’s achievements and potential, making it accessible and memorable for potential partners.
This approach fosters a deeper understanding and appreciation of the brand's value, making it an attractive proposition in the M&A landscape.
This approach fosters a deeper understanding and appreciation of the brand's value, making it an attractive proposition in the M&A landscape.
How to get started?
Identify key data and achievements to showcase in visual formats.
Utilise infographics, charts and interactive visuals to represent your brand’s performance and potential.
Prioritise storytelling in your data presentations to ensure they are both accessible and engaging.
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Toolkit
Our toolkits aim to empower CMOs and senior brand/marketing professionals to facilitate hands-on application and provide the necessary scaffolding to implement the critical activities for preparing your brand for a successful merger or acquisition.
