DataArt brand
Make your brand(s) alive throughout M&A
Mergers and acquisitions (M&As) can be pivotal for a brand, whether you’re preparing it for acquisition or transforming it afterwards.
Brand value accounts for up to 50% of a company’s worth.
Our M&A Guide helps brand and marketing specialists navigate the process for both partners:
For Sellers: What are my brand’s strengths? Who finds it most valuable? How do we prepare for an acquisition and increase its valuation?
For Buyers/Mergers: What is the brand and design value of the target company? What should be done with the brand after acquisition? How can we ensure growth post-acquisition?
For Sellers: What are my brand’s strengths? Who finds it most valuable? How do we prepare for an acquisition and increase its valuation?
For Buyers/Mergers: What is the brand and design value of the target company? What should be done with the brand after acquisition? How can we ensure growth post-acquisition?
[ 1.0 ]
Pre M&A
This stage involves strategically looking at your brand and boosting its market impact. By refining your strategy and identity, you can craft a compelling story, clearly express your values, and perfect your visual presentation.
These guidelines will help you target your brand and company to potential M&A partners.
These guidelines will help you target your brand and company to potential M&A partners.
[ 2.0 ]
During M&A
Once you've found a target partner, the focus shifts from making your brand stand out to integrating the identities of both (or more) brands to create a solid foundation for the new brand.
A balanced and strategic approach is crucial as you navigate the complexities of ideation and prototyping to merge brand elements creatively. Implementing targeted strategies that involve stakeholders in the transformation process is equally important. Integrating their feedback through design-led interactions ensures the evolving brand identity resonates with everyone, setting the stage for the detailed work that will follow in the post-M&A phase.
A balanced and strategic approach is crucial as you navigate the complexities of ideation and prototyping to merge brand elements creatively. Implementing targeted strategies that involve stakeholders in the transformation process is equally important. Integrating their feedback through design-led interactions ensures the evolving brand identity resonates with everyone, setting the stage for the detailed work that will follow in the post-M&A phase.
[ 3.0 ]
Post M&A
As the dust of M&A activity settles, the focus pivots to the strategic embedding and communication of the newly unified brand and establishing its market presence. It's a critical phase for ensuring the seamless transition of the brand into its future, demanding nuanced strategies tailored to the distinct needs of various target audiences.
